Welcome to Ethal&Co. Boutique

For years, a whistle around the neck was our whole world. Every morning at the edge of that pool, watching kids go from terrified to fearless. We never once wanted to be somewhere else. 30 years ago we decided to make our own swimwear, with tummy coverage, flattering fit and soft stretchy fabric.

RETIREMENT SALE

After 30 wonderful years in Melbourne, the time has come for us to close this chapter and begin a new one.

As a heartfelt thank you for all your incredible support and loyalty over the years, we’re offering up to 75% OFF everything in our retirement sale.

Once these pieces are gone, they truly won’t be coming back — so don’t miss your chance to shop your favourites before they’re gone for good.

Thank you for being part of our beautiful journey. Your support has meant more to us than we can put into words.

With love,
Ethal&Co

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