4.7 based on 4,000+ reviews

Keely | Elegant Floral Dress

Keely | Elegant Floral Dress

$179.31 $89.62 Save 50%
RETIREMENT SALE ENDS TODAY

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RETIREMENT SALE UPDATE: Our stock is limited, if the 'ADD TO CART' button still works, there is still some stock left!

Feel Effortlessly Elegant in Floral Bliss

Embrace a touch of effortless beauty with the Keely Floral Dress. With its flattering silhouette and lovely floral design, this dress is perfect for adding a bit of charm to any occasion.

Why You'll Love Our Keely Dress:

✔ Flattering Fit: The smocked waist and flowy skirt create a comfy, figure-friendly fit you’ll love.

✔ Delicate Floral Pattern: The pretty floral print brings a fresh, feminine vibe, ideal for those sunny days ahead.

✔ Easygoing Sleeves: The 3/4 puff sleeves add a bit of flair while keeping things relaxed and stylish.

✔ Versatile for Any Event: From garden parties to casual brunches, this dress is easy to style for whatever you have planned.

Shop TODAY ONLY to grab our exclusive discount while supplies last!

SPECIFICATIONS
Style: Elegant
Type: Midi Dress
Neck: V-Neck


30-DAY MONEY-BACK GUARANTEE

We offer a 30 day money-back guarantee if you are not happy with your order for any reason.

FREE SHIPPING WITHIN AUSTRALIA

Do you live in Australia? Then your order is shipped for free. Delivery is handled by Australia Post, or another well-known shipping service provider.

4000+ SATISFIED CUSTOMERS

Ethal&CO's has over 4000+satisfied customers and is rated 4.7/5.0.

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LOVED BY OUR CUSTOMERS

Sarah M. | Melbourne, VIC

“Absolutely loved my order from Ethal&Co. The quality was even better than I expected, and everything arrived beautifully packed. The fit was lovely and I’ll definitely be shopping here again.”

Sarah M. | Melbourne, VIC

Linda R. | Brisbane, QLD

“Such a beautiful boutique! I found exactly what I was looking for and the whole shopping experience was so easy. The clothing feels lovely and looks even better in person.”

Linda R. | Brisbane, QLD

Karen T. | Perth, WA

“I’m so happy with my purchase from Ethal&Co. The style is elegant, comfortable and perfect for everyday wear. I’ve already had several compliments!”

Karen T. | Perth, WA

Julie W. | Adelaide, SA

“My order was processed and delivered quickly, and I am extremely happy with the clothes I received.”

Julie W. | Adelaide, SA

Michelle P. | Sydney, NSW

“Very impressed with my purchase. The quality, style and attention to detail were fantastic. I’ll definitely be ordering again.”

Michelle P. | Sydney, NSW

RETIREMENT SALE

After 30 wonderful years in Melbourne, the time has come for us to close this chapter and begin a new one.

As a heartfelt thank you for all your incredible support and loyalty over the years, we’re offering up to 75% OFF everything in our retirement sale.

Once these pieces are gone, they truly won’t be coming back — so don’t miss your chance to shop your favourites before they’re gone for good.

Thank you for being part of our beautiful journey. Your support has meant more to us than we can put into words.

With love,
Ethal&Co

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